RESULTS

increase in revenue

in webstore visits

increase in conversions

ABOUT

Rockport is often told to “think on their feet,” but rarely “about them.” At Rockport, they do both. They scrutinize every line and nuance of our shoes, from first sketch to final product. They’re dedicated to more than mere aesthetics, and their commitment goes far beyond their drive to innovate.

Rockport has gone from a father-son startup to a premier global brand. Drawing on generations of shoemaking experience, Rockport was able to merge the comfort of athletic shoes with the smart, sophisticated look of dress and casual styles. With over 45 years of serving customers in more than 60 countries, their efforts have paid off.

CHALLENGE

From its start as a family-owned shoe business in 1971 to its global expansion into more than 60 countries, Rockport is a prime example of a brand that has evolved tremendously over the years but continues to remain true to its roots: comfort and quality. When Rockport joined forces with Drydock Footwear to form The Rockport Group in 2015, they needed a multi-brand webstore that would streamline the shopping experience across all of their brands. Enter Jagged Peak.

SOLUTION

Over the course of four months, Jagged Peak rapidly developed and deployed a multi-brand eCommerce webstore on the Salesforce Commerce Cloud (formerly Demandware) platform that included the following features:

  • Shared cart functionality across all three brands
  • A single page checkout
  • BlueCore integration for email marketing enhancements
  • ‘Refer a friend’ functionality via Extole
  • Gift cards for purchase and redemption on their eCommerce site