Kendo is the small but mighty force behind your favorite beauty products. A play on the words “can do,” Kendo is redefining the beauty industry through next-generation products, visionary campaigns and unforgettable retail presence.
Kendo creates original founder brands, partnering with major faces from fashion and entertainment. The house of brands currently includes Kat Von D Beauty, Marc Jacobs Beauty, Fenty Beauty by Rihanna, Ole Henriksen Skincare, Bite Beauty, and Lip Lab by Bite. They tell their stories to bring to life the dream products you’ve always wanted, but have never been able to find.
"That was the best launch EVER!"
— Jen DiazInfante | Product Manager for KENDO Brands
Develop a unique, enterprise-level brand sites for each KENDO brand, allowing each it’s own look, feel and site management – without impacting profit margins.
Develop a common foundation where customizations could either be singular shared or across all brands.