US consumers benefiting from eCommerce's global accessibility
April 13, 2015
ECommerce is truly a global affair.
In many respects, eCommerce has made it possible for audiences worldwide to buy products directly from retailers in the United States. As of recently, U.S. consumers are doing the same with outside markets, especially South Korea, further highlighting how online shopping is truly a global phenomenon.
CosmeticsDesign.com interviewed various industry experts to gain insight into how U.S. audiences are embracing Korean goods. Sean Kim, founder of Touch in Sol, indicated eCommerce accounts for nearly 40 percent of the brand's sales.
American consumers rely heavily on blogs, YouTube videos and word of mouth to learn about Korean cosmetic products, SparkleCollagen Peptide Supplement makers Derek and Yu Ming O'Neill told the news source.
Global eCommerce continues to impress
With consumers from foreign markets purchasing products from the United States and Americans buying goods from outside regions, the global eCommerce industry is in healthy place. A BigCommerce report suggested online shopping sales between 1994 and 2012 totaled $1 trillion. In 2013 and 2014 alone, the industry reached $1.5 trillion.
In 2015, the American eCommerce sector will surpass $100 billion, impressive in its own right, given that this figure is more than what Amazon and eBay will earn globally combined. However, this is still just a fraction of the total industry. BigCommerce predicted worldwide sales will reach $2 trillion.
Retailers with a complete eCommerce solution will be in position to achieve efficient operations and take advantage of the swelling online shopping industry. Clearly more people worldwide have access to the Internet, which is great news for any business looking to expand its offerings outside of its home market.
Companies should not just put all of their eggs in the eCommerce basket, however. Plenty of audiences prefer to use mobile devices such as tablets and smartphones to research items and make purchases, regardless of their physical location. Brands that make it easy for people to use these gadgets to buy goods will have their digital spaces covered.
The key to enticing mobile audiences to purchase products is ease of use. Tablets and smartphones rely on touch-screen functionality, which is not always as responsive as large PCs equipped with mouse and keyboard. Brands should make sure their mobile websites scale properly to these devices or that their dedicated applications offered through app stores such as iOS or Android are not cluttered and are streamlined to make purchases simple.