The EDGE OMS is the administrative hub for the omnichannel environment, tracking and storing customer data, processing orders, sourcing orders for fulfillment and providing visibility and real-time data sharing for all systems in the retail supply chain.
EDGE OMS: The Hub that Makes Omnichannel Retailing Work
Omnichannel: customers are demanding it, and retailers want to deliver it. But, as they say, the devil is in the details.
There are myriad processes involved in omnichannel retailing, from orchestrating multi-channel order capture, aggregation and processing, to cross-channel order routing, to centralized inventory visibility, to a 360◦-view of customer data.
Fortunately, all of these behind-the-scenes activities are managed by the EDGE OMS. Acting as the hub of the omnichannel environment, the EDGE OMS shares real-time data across channels and provides complete visibility over all other systems in the retail supply chain.
With customer satisfaction always at stake, you need a powerful eCommerce order management system that executes flawlessly from order capture all the way through order fulfillment—even encompassing product returns and repair. The EDGE order management system is the hub that makes omnichannel work!
1. Multi-Channel Order Capture and Aggregation
Online, over the phone or in the store. EDGE supports the capture and management of orders from any channel, source or format. EDGE features a CSP module for direct order entry.
Provide customer the choice of how they want to do business with you.
One system solution makes it easier and less costly to deploy and support.
Enhanced customer experience drives more business.
Gain competitive edge (We do and they don’t).
Support other channels (e.g., marketplaces).
2. “Perfect” Order Creation (Order Management)
Apply business rules for frictionless order processing (payment, inventory ATP, address validation, fraud, etc.)
Optimize inventory and streamline fulfillment processes to reduce inventory and manpower costs, (improve operational efficiency).
Improve order accuracy resulting in enhanced customer satisfaction and improve profitability.
3. Order Sourcing (Rules based or customer instructed)
Apply business rules (proximity, inventory availability, etc.) to determine best fulfillment provider (store, DC, drop shipper etc.) Enable customers to select desired location for pick-up.
Optimize store inventory
Reduce TNT (CWT) package delivery time and cost
Enhance customer satisfaction, more business.
Improve sales margins and profitability
Gain competitive edge (offer free shipping).
4. Multi-Point Inventory Management (ATP)
Real-time inventory visibility across all stocking points enables real-time ATP for optimal order sourcing (including customer instructed)
Order fulfillment and Inventory optimization improves profitability (ship from store, DC or drop shipper).
Supports customer choice and delivers enhanced customer experience.
5. Supplier Drop Ship Support
Split order, order sourcing (XML, email, file), inventory upload/management and order settlement / fulfillment capabilities (UI or integration driven) allow retailers to support / add drop ship capabilities.
Most retailers are moving to a drop ship model to optimize sales.
Native functionality eliminates need to add another system – TTM and costs savings.
6. Built-in Integration layer
EDGE OpenTools™, ESB and APIs ease integrations to ERP, DC and store systems and customer order sources.
Maximize existing IT investment.
Reduce cost, time and risk (business disruption) for improve profitability.
Speed-to-market completive advantage.
7. Store Order Settlement and Fulfillment
Native UI enables retail store clerks to place in-store customer orders and fulfill web orders sourced to the store.
Enables store level fulfillment without use of POS system.
Eliminates need to replace legacy POS system if fulfillment tools are not offered.
8. Return Order Processing
Support client business rules (full/partial refunds) for customer returns initiated online, in store or on phone (CSR) with real-time settlement of refunds and credits (payment gateway); return item inventory updates, etc.
Improve operational efficiency (faster processing of return orders).
Improve customer experience and satisfaction (return choices).
Enforcement of company business rules (eliminate return errors).
9. Cloud Based Access
Deployed anywhere there is internet service. No client server means no hardware or software requirements
Ease of access from any location.
Speed of deployment.
Deployment and ongoing cost savings.
10. CRM and CSP
Track and view customer transaction activity and profile (real-time). Provide customer CSR capabilities to service customers from anywhere (order capture, return order, order status, customer notes etc.)
Understand who your best and worst customers are.
Improve customer service with real-time access to customer info.
Eliminate need for another system and integration equals cost savings.
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