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EDGE Software
EDGE Platform Overview
Web-to-Ship Integration
How EDGE Works
EDGE Capabilities
Agile Website Management
 
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 EDGE Capabilities


Website and Content Management

Create and manage multi-channel B2C, B2B and M2C eCommerce websites, including multi-variant (A/B) testing sites, to ensure world-class site performance— all via EDGE’s easy-to-use Agile™ CMS tool that enables you to build WYSIWYG pages and content without template constraints.

System and Site Administration

Enforce your business access policies at a granular level with EDGE’s permission controls that enable you to grant or restrict access to modules or specific eCommerce functionality within modules down to the individual field level.

Search Engine Optimization and Social Media Integration

Drive more traffic and conversions on your eCommerce website through SEO and integration to social media sites, blogs and community boards. EDGE’s site maps, vanity urls, image alt tags, title-, keyword- and meta-tags/descriptions all can be auto-generated or customized for optimal effectiveness.

Product Merchandising and Cataloging

Stimulate sales on your eCommerce website by setting up unlimited catalog categories and subcategories with rich media and multi-variant attributes to highlight key product features. Cross-product management rules handle substitutions, cross-sells and up-sells; product display pages show most-recently viewed and best-sellers; and API plug-ins support product personalization and other web merchandizing.

Navigation and Dynamic Search

Enhance the visitor experience on your eCommerce website through intuitive, multi-level navigation. Dynamic keyword, filtered and advanced guided search can be refined by category, product, price range and attribute, and include logical evaluations, spelling auto-correct and synonym lookups with sorting by relevance, price, name, brand, rating, best sellers and attributes.

Pricing and Promos

React quickly to revenue-building opportunities by adjusting pricing and creating promotions on the fly. Build custom sales promotions and personalized eCommerce product catalogs, and using EDGE’s configurable demand rules, create multiple pricing schemas as well as purchase and credit limits all without technical support.

Marketing Execution

Plan and implement marketing campaigns, then track order activity on your eCommerce website against associated campaigns to learn what’s working and what’s not. Do all of this via EDGE’s built-in reporting capabilities. Advanced affiliate marketing also tracks traffic and resulting orders, and administers commission payments.

Shopping Cart and Checkout

Convert visitors into happy customers with fast “add-to-cart” on the home page, search results and product pages, and then delight them further with express, one-click checkout. The EDGE eCommerce platform offers full- and mini-cart options with built-in controls to manage the display of products based on inventory status.

Customer Service

Maintain a superior customer service experience throughout all your eCommerce interactions via EDGE’s built-in Customer Service module that gives CSRs the ability to enter, look up and manage customer orders, including updating customer address, processing returns and applying credits.

Payment and Taxation

Give customers on your eCommerce website multiple payment options via EDGE’s real-time payment processing (credit cards, pre-paid value cards, gift cards, PayPal, eChecks, POs and other commercially accepted payment methods). EDGE enforces tax rules for order and/or product line item, and also supports real-time domestic and international sales taxation, including geo-code level taxation.

Order Capture

The EDGE eCommerce platform captures and aggregates orders in multiple formats from multiple sources, including web, EDI, flat files, email or via direct entry into EDGE.

Order Management

Get real-time visibility and management over all order types across the entire enterprise. The EDGE eCommerce platform’s OMS is a single command and control interface that applies business rules that ensure only perfect, fully executable orders are released for fulfillment.

Inventory Management

Optimize your inventory with the EDGE eCommerce platform’s perpetual, real-time, multi-location IMS with real-time ATP. It enables complete back-order management, automatic inventory degradation when orders are submitted, automatic low-stock notification, and automatic and manual inventory synchronization between EDGE and your WMS and ERP systems.

Purchase Order Management

Never run out of inventory thanks to the EDGE eCommerce platform’s purchase order management capabilities that auto-issue POs for product replenishment based on inventory status. This capability fosters improved vendor and supplier relationships, and helps you more efficiently manage your supply chain.

Order Sourcing

Sourcing orders to the proper fulfillment location is a key differentiator of the EDGE eCommerce platform and is paramount to logistics optimization. EDGE’s provider-selection logic routes orders in real time to the optimal distribution point (including drop shipping) based on business rules for inventory availability, customer proximity, pick-up location and shipping costs.

Order Handling and Shipping Management

Manage costs with fully configurable shipping and order-handling rules that you can customize by customer or customer group. The EDGE eCommerce platform features built-in carrier rate and time-in- transit (TNT) tables that calculate actual shipping cost and delivery date.

Customer Information and CRM

Data mine for customer profile and eCommerce transaction-level information to get a 360-degree view of your customer, customer group or customer type so you can conduct targeted marketing campaigns.

Customer Communication

Communicate frequently and effectively with your customers with automatic event-trigger communications and broadcast emails that help you proactively manage the customer relationship to build loyalty and repurchase frequency for your eCommerce business.

Reporting and Analytics

Get real-time information at your fingertips through more than 100 standard reports that can be downloaded in Excel. These reports detail eCommerce transactions for customers, orders, inventory, catalog and provider/warehouses. Standard web analytics are available through integration of third-party tools, including Google Analytics and Urchin.

Backend Systems and Supplier Integration

Extend the EDGE eCommerce platform to your internal systems for enterprise-wide visibility over your eCommerce activities. EDGE seamlessly integrates with all major back office systems, and it also has a robust set of APIs that enable it to integrate with third-party applications and tools, including the major comparison-shopping marketplaces.

Globalization and Internationalization

Reaching a global market is well within your control. Since the EDGE eCommerce platform is built in Unicode, it can support any language. It also supports multi currency payment processing and local or market-level product pricing.

Compliance and Security

Certified PCI-DSS compliant, the EDGE eCommerce platform secures data through encryption and dynamic user roles and privileges control access. Financial transactions are SSL encrypted, and all APIs are through secure https with authentication. Jagged Peak’s data center has the latest network security with daily data back up to an off-site archive/disaster recovery site.
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