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EDGE Software
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EDGE Platform Overview
Omnichannel Hub
How EDGE Works
EDGE Capabilities
Agile Website Management
EDGE Channel Analytics
Fit For Commerce Omnichannel White Paper
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 EDGE: A Comprehensive ECP and OMS eCommerce Platform

EDGE is a totally cloud-based eCommerce platform (ECP) and order management system (OMS) that does all the heavy-lifting involved in the capture, management and fulfillment of orders in today's complex omnichannel retail environment.

With true "buy anywhere, fulfill anywhere, return anywhere" capabilities, the EDGE eCommerce platform has robust native functionality to deploy and manage the front-end website and all of the back-office operations associated with single-channel, cross-channel and omnichannel eCommerce.

eCommerce Platform (ECP)
As a front-end ECP, EDGE enables you to deploy and manage one or multiple B2B, B2C and mobile commerce web stores using the latest best practices and tools for comprehensive cataloging, content management, payment processing, product merchandising and online marketing. Sites built using EDGE's content management and catalog management modules deliver higher conversion rates, average order value and repurchase frequency.

Order Management System (OMS)
But that's just scratching the surface. At its core, EDGE is considered a best-in-class distributed order management system that aggregates and manages the life cycle of virtually any order type (sales orders, drop-ship orders, pre-orders, back orders, blanket orders, split orders, auto-ships/recurring orders, subscriptions, digital downloads and complex continuity orders) from virtually any order source (website, mobile site, in-store kiosk, call center, EDI/XML or other file transfer methods).

Next, using its fully configurable, rules-based order-handling logic, EDGE automatically sources fully executable "perfect orders" to the optimal point of fulfillment. It does this by simultaneously assessing inventory availability, customer proximity and delivery time in order to meet the customer promise date. EDGE monitors inventory levels in real-time, regardless of whether the fulfillment location is a DC, 3PL, store, manufacturer, product supplier or drop shipper. Because it "sees" all available inventory, it can source the order to the optimal fulfillment point, streamlining the order execution process, optimizing inventory, reducing shipping costs and enhancing overall customer satisfaction through exceptional order delivery performance.

Take Control of Your eCommerce Ecosystem

With EDGE doing all the heavy lifting, you can easily and cost-effectively transform your online business into an eCommerce force to be reckoned with—all without ever breaking a sweat!

  • Deploy and manage world-class eCommerce websites that support single-, cross- and omnichannel eCommerce
  • Optimize your web store for mobile commerce by configuring it to automatically switch to a smaller footprint, vertical screen view when a browser detects a mobile device
  • Eliminate the need to invest in multiple applications or expensive in-house development projects because the EDGE eCommerce platform is a complete ECP and OMS solution
  • Grow as needed because EDGE is scalable and can handle virtually any eCommerce order volume or system demand
  • Create an enterprise-wide order management system because EDGE seamlessly integrates with and enhances the capabilities of all major ERP, WMS, TMS, IMS, CRM, Financial, PLM, demand planning and other systems
  • Generate improved profitability and a lower TCO because the EDGE eCommerce platform can be rapidly deployed via a SaaS model
  • Drive more traffic and sales with easy-to-use content management, marketing, SEO and lead-generating functionality
  • Reduce vendor dependence and costs through in-house website and application administration
  • Ensure an efficient supply chain with optimized inventory management
  • Lower your shipping costs by automatically routing orders to the warehouse, store or drop-ship provider closest to the customer
  • Maximize customer satisfaction with true "buy anywhere, fulfill anywhere, return anywhere" omnichannel shopping options