E-Channel Management

Protecting Your Brand, Product Margins and Profitability 

One of the major challenges manufacturers face with online sales channels is price discounting, which can quickly lead to brand devaluation. How well you manage pricing for your entire online distribution channel is critical to the success of your eCommerce site. Distributors and resellers that disregard your online pricing policies are putting you at a disadvantage by undercutting your prices. To help combat this issue, Jagged Peak developed Brand Weasel to provide marketplace monitoring, MAP and MRP policy enforcement, as well as reputation management to quickly and efficiently monitor and enforce policy violations. Brand Weasel uses powerful technology and case management capabilities to help companies successfully sell their products in an exceedingly competitive online marketplace.  

Services and Solutions

Marketplace Monitoring – Monitor sites selling your products by scanning and analyzing the Internet for distributors and resellers that violate your policies.

MAP/MRP Policy Enforcement – Analyze your online product pricing activity and enforce compliance of your MAP/MRP policies with automated violation notifications.

Reputation Management – View forums, web blogs and news sites to find out what your customers are saying about your brand and products and combat negative consumer feedback with positive articles.

Value Proposition

Most manufactures recognize the importance of eChannel Management but lack the resources, tools and know-how to enforce their pricing policies. Now you have a convenient and cost-effective outsourced solution to monitor the online landscape to ensure the success of your own eCommerce initiative and your entire online channel.