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e-Commerce Industry News


February 21, 2017
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Omnichannel 101
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February 21, 2017
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The age of omnichannel commerce has arrived, with the one-time buzzword becoming an indispensable way for retailers to reach their audiences. If this is your industry, you’re likely either moving toward this model of commerce or already there. But becoming a true omnichannel company means more than just possessing both online and brick-and-mortar storefronts. You need to seamlessly connect the various elements of your business, as this infographic illustrates.

What is Omnichannel and Why is it on the Rise?
Omnichannel’s ascent from trendy strategy to dominant paradigm has been quick and complete, driven by changes in customer preferences. Defining the word ‘omnichannel’ is vital for companies that want to make sure they’re living up to its tenets. Basically, you should create a seamless experience between your brick-and-mortar and physical stores, where customers can choose their own experiences. The connections will extend from your public branding to the backend processes that keep everything running.

As customers have moved online, they have kept some of their attention on brick-and-mortar shopping. This means you can’t abandon in-person retail when serving your website shoppers. If you strike this delicate balance, your rewards include the potential for increased loyalty across channels and greater sales volume.

Becoming an Omnichannel Organization
If you want to ensure your operations live up to true omnichannel billing, you’ll need to strengthen your company inside and out. Your supply chain has to be up to the task of moving goods through the channels that customers choose. Furthermore, your engagement strategies should create seamless connections between different elements of the company. To tie all these efforts together, your internal visibility of inventory and operations should be high.

This infographic provides the numbers behind these assertions, painting a picture of the omnichannel field as it is now. This is the new face of both eCommerce and brick-and-mortar retail, and performance rewards await companies that make it their own.