Getting Your Tour, Travel, and Hospitality Information to Buyers First

An EDGE self-service portal automates immediate literature fulfillment

Planning travel, especially vacations, can be a spontaneous decision. When people become inspired, you need to be able to respond quickly with the information they need to act. Getting information into the right hands right away can mean the difference between booking a reservation and missing out. Jagged Peak’s self-service collateral order management portal and fully automated processes put literature into your customers’ hands fast, cutting literature fulfillment costs as it does so.

Our EDGE software platform is a vehicle that lets customers browse your marketing materials; view, listen to, or download digital files; and order literature. It delivers orders for fulfillment to your warehouse or to our network of fulfillment centers. As an added benefit, clients can use EDGE to capture, manage, and distribute leads.

Use your website to improve capture rates and cut delivery costs
Travel marketers know the faster you get information into customer hands, the better your chance of making a sale. Delays in delivering sales literature prompts customers to search for other options, which can lead to missed sales.

An EDGE-powered portal strengthens your brand and helps you lock out competitors by giving customers information instantaneously. It delivers advanced website features customers hope to find. It lets them preview travel accommodations and visit destinations by viewing photos and enlargements, watching video, or downloading audio files. EDGE also lets customers download brochures, putting your information into their hands immediately with no cost to you for literature printing, storage, handling, transportation, or other literature fulfillment cost.

You and your customers win when EDGE offers customers delivery options that speed literature delivery and save you money. As online customers move a literature shopping cart to checkout, EDGE can offer them time-based choices. They can choose standard delivery, which you pay for, or expedited delivery, which they pay for. EDGE manages payments, credits your account, and ships the literature using an expedited delivery service.

Spend less of your budget on fulfillment
EDGE interfaces with most warehouse and ERP systems and delivers fulfillment orders to them. If you have multiple systems, EDGE can check stock on-hand at each site and then allocate orders according to your decision rules.

If you’re looking to outsource this function to concentrate on the core business, Jagged Peak’s own fulfillment operations are highly automated and efficient, and that translates into savings for you. When you use our network of warehouse locations, EDGE automatically optimizes literature fulfillment freight and transportation costs. Our warehouses are strategically located so packages sent to 80% of U.S. households arrive the next day via lower cost local ground transportation. Our fulfillment experts can advise you of the best stocking and distribution strategies for fast delivery at the lowest possible costs.

To us, fulfillment means a lot more than shipping literature. For example, EDGE opens self-service portals to employees so they can track orders themselves, saving the time and expense of telephone orders and follow-up calls. EDGE will also track and consolidate your shipping carrier expenses. And, after all is said and done, our analytics deliver shipping cost analyses for your review and for use in negotiating carrier contracts.

Automate sales leads
What would happen to your revenue line if every literature fulfillment order sent a lead to an agent living near the customer for follow-up?

It’s easy to set up an EDGE portal so when customers request literature, they also see a list of local agents. If you wish, you can configure EDGE to send the customer’s information directly to an agent, following decision rules you set. EDGE can ping agents to input follow-up status and deliver summary information through its analytics so you can find out who closes on leads. As you identify successful agents, you can channel more leads to them.

Get your arms around the next big issue: use EDGE to control all digital assets
An EDGE digital asset catalog can be partitioned so different constituents have access to different information. Permissions and decision rules determine which items are visible to each constituent group and which business processes to execute. You can configure EDGE so customers, for example, order brochures at no cost but travel agencies pay shipping charges.

EDGE can post any digital asset: photos, brochures, digital drawings, audio and video clips, PDF files, or MS Word and PowerPoint files. As a result, it’s simple to post digital advertising materials, such as photos, ad layouts, artwork, graphics standards, radio and TV spots, or marketing assets, such as instruction manuals for point-of-purchase displays, brand guidelines, stationery, and press releases. You control your digital assets—for example, restricting some digital files to the marketing department, opening others to any sales or marketing position, and making some available for customer download.