Good News for Direct Response Marketers and Electronic Retailers

The flexibility and speed to sell on TV, web, and radio

When direct response marketing successfully drums up demand, the payoff can be big. Whether your end goal is to continue selling your product yourself or drive traffic to retailers, it takes extraordinary agility and speed to react to market signals and hone messages so they get people to buy. Jagged Peak provides the vehicle that ties it all together, so you control the process. Take charge by using EDGE to launch campaigns, take orders, ship products, analyze results as they happen, and tweak campaigns on the fly to make the immediate changes that lead to higher sales.

Launch campaigns
Using EDGE, new products can launch in days, not weeks or months. Jagged Peak designed the EDGE content engine to make it easy for a product manager to enter product information, scripts, and other campaign information without having to ask an IT professional for help.

Change campaigns on the fly without IT involvement
As responses come in, you can adjust a campaign’s messaging, pricing, offer, upsell offers, or incentive items. For example, when the call center data reveals that ah-ha moment about which words get people to buy, you can add them to the script. Because the content engine in EDGE is easy to maintain, a product manager can simply post a revised script, making it available to all call center agents immediately. One client executed 15 variations of a campaign in 45 days, crafting each one in response to sales results as additional information came in.

Take orders
EDGE allows you to centralize all of your campaign elements into one system, so
you can consolidate orders from multiple channels. You see total demand and exactly how much was driven by call center responses to TV or radio advertising, an Internet store, e-mail campaigns, print media, or mail order catalogs. Armed with information about orders and campaign results, you can tweak campaigns immediately.

Ship products
EDGE can send orders to your own enterprise or warehouse systems for shipment, using your decision rules as it directs the right facility to process the order. Or, if you prefer, we can store your products in our network of warehouses and ship them to your orders.

When it comes to same-day, quick-turnaround, and one-off pick and pack orders, we wrote the book, so if your product needs to ship with instruction manuals, warranty card, spare parts, extra pieces, reorder forms, or other enclosures, we’re happy take care of all the details for you.

Cut transportation costs
Our warehouses are strategically located so packages sent to 80% of U.S. households arrive the next day via lower cost local ground transportation. When you use Jagged Peak’s warehouse network to store and ship your products, we work with you to identify the best strategy for locating your inventory—one that optimizes your inventory location/transportation cost tradeoff. EDGE tracks and consolidates all carrier shipping costs from every facility. Analytics regularly deliver shipping cost and profit analyses for your review.

Analytics
Comprehensive analytics provide periodic and ad hoc reports that pinpoint what’s working and what’s not, giving you the information you need to make fact-based decisions confidently. If website analytics show that people are visiting your website but not buying, you can track the paths they took and the last page visited to see where you lose them. When you know how people are exploring your website, you can examine each page for the image and messages it conveys and make any appropriate changes.

Hosted services
Too busy to manage IT? Jagged Peak offers two hosted service options. In our Managed Services Model, clients license EDGE software but locate their hardware in a Jagged Peak facility and let our IT professionals manage it. When clients use our SaaS model, we own and maintain all the EDGE software, computer hardware, network systems, and integration software you need, taking responsibility for high availability and system performance. We also take care of system backups, implement disaster recovery plans, and administer password and security features.