Brand loyalty, generic equivalents, retail brands, private labels, direct-to-consumer marketing, regulatory compliance, cost control, revenue growth—these are all relentless and critical issues in the consumer products industry. They also create opportunity when handled expertly.
Jagged Peak has a keen understanding of the go-to-market issues in the consumer products industry, sharpened by years of experience supporting companies that sell leading brands. Our products and services give consumer products companies the flexibility to respond to shifting market trends by deploying new business strategies quickly.
E-commerce portals for direct-to-consumer sales
Jagged Peak is a master at launching e-commerce portals for companies responding to the need for a consumer-direct sales channel. We can automate every aspect of your web-based selling channel, from the look and feel of the storefront to tracking shipments to consumers.
On the front end, companies extend their brands by posting web storefronts that reflect their style and image, doing so quickly by using our portal templates or portal design services. They can also choose from a long list of the latest e-commerce technologies, ranging from page flip, rotating banners, and flash animation to practical loyalty builders like wish lists, recently viewed products, and advanced search. Our product catalogs are simple to maintain, and product managers can add or edit products and attributes without involving IT. Our EDGE applications automate all the details of order capture and processing, so manufacturers don’t have to patch together solutions to do it.
On the back end, EDGE is also a central hub that consolidates order and fulfillment information from existing ERP and WMS systems, and sends order execution instructions to them. As it process orders, EDGE checks stock, calculates taxes, lets consumers opt to pay for expedited delivery, processes credit cards, and deposits revenue in your bank account. It also verifies shipping addresses, issues order picking instructions, and prepares shipping documents—including those for international shipments for the warehouse to use.
B2B support makes sales channel partners more effective
It takes strong channel partners to deliver strong sales volumes. Jagged Peak gives consumer products companies tools that make channel partners more efficient and effective. Resellers are more likely to sell your products than your competitors’ when they rely upon your tools to bring in business:
- Offer resellers a way to sell your products online. With EDGE, companies can design standardized websites for resellers to personalize and deploy. We can deploy hundreds of websites in a day, so your resellers can display and sell your products online immediately.
- Augment resellers’ websites with web pages and content, making the websites more compelling to consumers doing online research before they buy. Consumers receive the messaging you’ve crafted, and resellers spend less time answering basic product questions. Post complete web pages or provide text files, photos, PDFs, audio, and video files.
- Implement channel incentive programs that provide bonuses or gifts to high-performance resellers or individual sales representatives.
- Manage product returns so resellers don’t have to and consumers know the manufacturer backs each sale.
Execute marketing programs
EDGE is an extremely flexible tool for executing innovative marketing programs. When coupled with our fulfillment operations and distribution network, the list of possible program combinations and permutations is far too long to post here. Our high-velocity, same-day, small-package, custom pick and pack operations give you tremendous latitude in responding to marketing opportunities. Talk to one of our experts to explore how applying Jagged Peak’s program implementation resources to your marketing challenges broadens your creative palette. Just a few of the options:
- Offer and fulfill e-gift certificates, give free samples, grant reward points or bonus cash, auto-ship orders, always or never include specific items in shipments, and prevent unauthorized orders (i.e., underage buyer).
- Outsource marketing program execution details, including storage of printed and promotional material, print production, letter-shop services, hand-kitting, special packaging, and pick, pack and ship operations.
- Use warranty and club member registration websites to profile customers and build marketing databases. Market add-ons, upsell, and test new product ideas.
- Automate internal sales force incentive programs and channel reward agreements, eliminating spreadsheets and the inherent time delays, error, and pressure to tweak results for one-time bonus incentives.
Coordinate in store demonstrations and measure their effectiveness
EDGE serves as central control for manufacturers, retailers, and personnel agencies as they plan, execute, and report results of in-store demonstrations.
Direct store delivery—retail packout
Jagged Peak’s experienced fulfillment experts have a deep understanding of retail packout. We also have extensive experience preparing shipments to a wide range of retailers and take care of all the details, delivering your wholesale orders properly packed and on time.
|
Call Toll Free 800.430.1312
